With Gratitude: An Important Announcement Regarding Soulful Essence

 

Dear Valued Customers,

It is with a truly heavy heart and after considerable reflection that I am writing to share some significant news regarding the future of Soulful Essence. After 15 years of serving you and being a part of such a wonderful community, we have made the difficult decision to close our doors. This was not a decision reached lightly, and it comes with a profound mix of sadness and immense gratitude for the journey we've shared.

When we first launched Soulful Essence all those years ago, it was driven by a passion for aromatherapy blends that could be enjoyed with all sorts of activities, particularly yoga and meditation. Looking back over the past decade and a half, I am incredibly proud of what we built, not just as a business, but as a small community. This company has been a significant part of my life, and the lives of our dedicated staff, and we cherished every moment of building it.

Speaking of our staff, I want to extend my deepest, heartfelt thanks to the incredible team members who have worked alongside me throughout the years. Their dedication, creativity, and commitment to ensuring that we created the highest quality of products was instrumental to our longevity and success. Their passion was a cornerstone of Soulful Essence.

Most importantly, however, this journey would have been entirely impossible, and certainly far less meaningful, without you – our loyal and cherished customers. Your support, your feedback, your enthusiasm, and simply your choice to shop with us have been the lifeblood of Soulful Essence. You have been so good to us over these past 15 years, and we truly felt like we were serving friends. We've cherished the connections we've made and the trust you placed in us. Thank you, sincerely, for that privilege.

Making the choice to close down has been one of the hardest I've had to make. After 15 years, the time simply feels right to move on to a new chapter. We source much of our raw materials from overseas, and given the new political and economic climate we are faced with in the U.S., the difficulty to continue our operations became more and more apparent. While the specifics are complicated, please know this decision comes after much deliberation and with a deep sense of regret that we must say goodbye to this venture that we all cared for so deeply.

We want to make this transition as smooth as possible for you. We plan to officially cease operations on July 31st, 2025. Our website, soulfulessence.com, will remain active for purchases until May 31st, 2025. This will give us sufficient time to ensure all final orders are processed and shipped with the care you deserve. Customer service for inquiries regarding existing orders will remain available until July 15th, 2025.

Saying goodbye is truly difficult. Soulful Essence has been more than just a business; it has been a source of joy, learning, and countless rewarding interactions. We will miss being a part of your lives in the way we have been.

Thank you, from the bottom of our hearts, for 15 incredible years. Thank you for your loyalty, your trust, and for being the best part of Soulful Essence. We wish you all the very best for the future.

With immense gratitude and sincere regret,

Jessica Brantley-Hoyes

Founder, Soulful Essence

scent meditation 101

what is 'mindfulness'?

consider it a spa day for your mind, except you can take it whenever, wherever, and however you'd like. it's all about tuning in, not out.

whether you're taking a me minute or just embracing the present moment in your own way, practicing mindfulness can boost your mood, amp up your focus, and even strengthen your immune system.

not to mention, it's the ultimate self-love practice, giving you that warm fuzzy feeling from the inside out. (your mind, body, and soul will thank you later.)

what should i do during my mindfulness practice?

that's the best part: nothing! with a me minute, you don't have to silence your thoughts, focus on your breathing, sit in a fancy position, or repeat any mantras. if you do want to add a bit more guidance to your mindfulness practice, try using one of our affirmations above.

i'm afraid to sit in silence.

who isn't?! the good thing is, you don't have to. the trick is to distract yourself from your thoughts using the scent from our botanical essences.

how long should my practice be?

60 seconds will do the trick, but you can go as long as feels comfortable for you. no need to sit still for ages.

counting my breath triggers me.

then don't do it! there are a bunch of ways to practice mindfulness. our me minute only takes 60 seconds and uses the scent from our botanical essences to distract your churning thoughts - no counting, breathwork, or mantras involved.

how do i quiet my mind?

you don't! that's impossible. rather than quieting your mind, you distract your mind from churning thoughts with the scent from our botanical essences.

i don't have time for a consistent mindfulness practice.

do you have 60 seconds? that's all you need! figure out wherever this fits in your schedule - whether it's while you make your morning coffee, during your commute, in between meetings, or winding down after a long day.

i'm too stressed to start practicing mindfulness.

this is the biggest sign you should incorporate mindfulness into your routine, and exactly why we created the me minute!

start with whatever feels most comfortable and convenient to you - no judgment. as it becomes part of your daily routine, watch the stress slowly subside.